Better Booch Kombucha is a brand that specializes in brewing unique and delicious flavors of kombucha, a type of fermented tea drink. Kombucha has gained popularity in recent years for its potential health benefits, including digestive aid and probiotic properties. The cross-functional team and I worked together and developed the comprehensive brand identity and guidelines for the brand to ensure the essence and the spirit are aligned with the value and message of Better Booch across Omni-channels.