Lonestar SC
Brand Identity / Social
Lonestar Soccer Club is a locally grown, nationally recognized youth soccer organization in Austin, San Antonio, and throughout Central Texas that offers all levels of play for all young players from 4 to 19 years of age. We promote a love for the beautiful game and develop players who exhibit key core skills, abilities, values, and life lessons that allow for the best opportunity to succeed as they grow older both on and off the field.
Since its inception in 2004 with the merger of CC United Eagles & Longhorns, Warriors and Austin Flyers – and subsequent integration of the Capitals, we have established ourselves as a powerhouse in youth soccer, representing the best in Central Texas at the local, state, regional, and national levels of play.
IDENTITY
In developing Lonestar SC’s visual identity, we focused on capturing the passion, resilience, and community spirit that define the club. We crafted a bold, dynamic design that blends modern aesthetics with classic elements of the game, ensuring it resonates across all age groups and unifies players, families, and fans. The color palette represents strength and loyalty, while the typography and logo design reflects energy and movement, mirroring the intensity of the field. Every visual element, from team gear to digital assets, is designed to inspire pride and connection within the Lonestar family, reinforcing our commitment to excellence and unity in every facet of the club’s identity.
DIGITAL / SOCIAL
We’ve strategically implemented Lonestar SC’s brand identity across our digital channels to amplify the club’s presence and engage our community. On the website, the brand’s bold colors, dynamic typography, and energetic visuals bring our story to life, creating an immersive experience that reflects the club’s spirit and commitment to excellence. Across social media, we use cohesive graphics, branded templates, and impactful imagery to keep our audience connected, informed, and inspired. Every post, update, and digital interaction is carefully crafted to showcase Lonestar’s unique culture, rallying players, families, and fans alike around our shared passion for the game and sense of belonging within the club.
