As a Creative Director for MOTORHEAD, I am committed to ensuring that every craftsman has the right tools to achieve their best work. At MOTORHEAD, we understand the importance of having reliable, professional-grade tools to tackle any task with confidence and precision. With over 50 high-quality power and hand tools, we provide everything you need to conquer your to-do list like a pro.

Our tools are designed by craftsmen, for craftsmen, combining over 20 years of experience in home improvement and automotive repair. We focus on creating products that not only meet but exceed the demands of your projects. From weekend DIY enthusiasts to professional tradesmen, MOTORHEAD Tools are crafted to help you achieve the next level of excellence.

In my role, I have successfully collaborated with cross-functional teams to establish comprehensive brand guidelines that ensure a cohesive and consistent brand identity across all platforms. By working closely with marketing, product development, and sales teams, we have developed marketing collaterals that effectively communicate our brand values and product benefits. This includes the design and content for our website, Amazon store (both above and below the fold), and product packaging.

We believe in the power of well-designed tools to transform your work and bring your projects to life. Our rigorous testing and commitment to quality ensure that every tool you use is built to last for generations. At MOTORHEAD, we are dedicated to supporting you in every step of your journey, providing the best-in-class tools that empower you to get the job done right, every time.