2024 VIVOTEK ISC West Experience
VIVOTEK | Make Tomorrow Easier, Today
As the creative lead for VIVOTEK’s ISC West 2024 user experience and booth design, I was responsible for orchestrating a captivating and immersive experience that highlighted VIVOTEK’s cutting-edge security solutions. My role involved conceptualizing and executing a cohesive design strategy that seamlessly integrated visual aesthetics with interactive elements to engage attendees. I collaborated closely with cross-functional teams to ensure that the booth not only captured the essence of the VIVOTEK brand but also provided an informative and engaging journey for visitors.
From the layout and graphics to the interactive demos and multimedia presentations, every element was meticulously crafted to create a memorable and impactful presence at the event. This project underscored my ability to blend creativity with strategic thinking, resulting in a user-centric experience that resonated with our target audience and showcased VIVOTEK’s innovation in the security industry.
User Journey Planning
In planning the user journey for VIVOTEK at ISC West 2024, I worked closely with key stakeholders to ensure our focus on AI-driven, next-generation security solutions was front and center. This collaboration involved detailed discussions and strategic sessions to align our vision with VIVOTEK’s overarching goals. We emphasized creating an empathetic concept that resonated with users, highlighting how our AI technology enhances security and adapts to evolving threats. By incorporating interactive and engaging elements, we aimed to demonstrate the practical applications and benefits of our advanced security solutions, ensuring that attendees left with a clear understanding of VIVOTEK’s innovative approach to future-proof security.
Marketing collaterals
Collaborating with cross-functional teams internationally, I played a key role in developing a comprehensive suite of marketing collateral for VIVOTEK’s ISC West 2024 event. From designing invitations that set the stage for the event to crafting detailed brochures that highlighted our innovative AI-driven security solutions, I ensured every piece was aligned with our strategic goals. Additionally, I spearheaded the creation of impactful out-of-home (OOH) advertisements to maximize our reach and visibility. This global collaboration allowed us to effectively convey VIVOTEK’s cutting-edge technology and empathetic approach to next-generation security, ensuring a cohesive and compelling presence at the event.
Invitation
Brochure
Indoor Billboard
Booth Design
